Managing Assigned Objects of Page Variants
Page variants can be associated with different business objects. This includes:
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Customer segments
You can add multiple customer segments. When doing so, you cannot assign promotions or campaigns.
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Promotions
You can assign a promotion. When doing so, you cannot add customer segments nor assign a campaign.
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Campaigns
You can assign a campaign. When doing so, you cannot add customer segments nor assign a promotion.
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A/B tests
You can add one or more test groups of (multiple) A/B tests. Doing so does not affect the other business object associations.Tip:Assigning A/B tests is only possible in the context of a site, not of a channel. 
Creating Business Object Associations
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            Select the management context from the context selection box, then select Content | Page Variants.
            This opens the Page Variants list view.
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            Click the name of the page variant you intend to edit.
            This opens the Content tab of the detail view.
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            Switch to the Marketing tab.
            The Marketing tab allows for managing business object associations.
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            Add or, correspondingly, assign the intended business object(s).
            Clicking Add/Assign opens a dialog to select and associate the intended business object(s).
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            Click Assign or OK to save your settings.
            Otherwise, click Cancel to return to the page variant.
 
Removing Business Object Associations
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            Select the management context from the context selection box, then select Content | Page Variants.
            This opens the Page Variants list view.
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            Click the name of the page variant you intend to edit.
            This opens the Content tab of the detail view.
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            Switch to the Marketing tab.
            The Marketing tab allows for managing business object associations.
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            Remove the business object association as required.
            To remove an association to a customer segment or an A/B test group, select the corresponding association and click Remove. To remove an association to a promotion or a campaign, click Unassign next to the corresponding association.