Managing SEO Settings

Channel-specific SEO settings include the activation of Rich Snippets and locale-specific links for storefront pages.

Tip:
Most search engines will rank down sites with insecure URLs. Web applications can use secure URLs in order to achieve a good search index position. More detailed information on how to achieve this can be found in the Organization Management User Guide | Managing Site Settings | Secure URL only server configuration.

Enabling Rich Snippets for Product Pages

Intershop Commerce Management supports Rich Snippets for product pages, see Rich Snippets.

To enable/disable Rich Snippets for product pages of this channel's storefronts:

  1. Select the management context from the context selection box, then select Preferences.
    This displays the Preferences overview page.
  2. Select SEO Settings.
    The SEO Settings preference page is displayed.
  3. To enable Rich Snippets, select the Rich Snippets checkbox.
    To disable Rich Snipptes, deselect the checkbox, respectively.
  4. Click Apply to save your settings.
    Otherwise, click Reset to discard your changes.

Enabling Locale-Specific Links

Intershop Commerce Management supports links to specific storefront pages with the same content for all available locales, see Enabling Locale-Specific Links.

To enable/disable locale-specific links:

  1. Select the management context from the context selection box, then select Preferences.
    This displays the Preferences overview page.
  2. Select SEO Settings.
    The SEO Settings preference page is displayed.
  3. To enable language/region-specific links, select the Locale-specific Links checkbox.
    To disable locale-specific links, deselect the checkbox, respectively.
  4. Click Apply to save your settings.
    Otherwise, click Reset to discard your changes.

Enabling URL Rewriting

Intershop Commerce Management can rewrite standard URLs to provide search engine-friendly and readable URLs, see URL Rewriting.

To enable/disable URL rewriting:

  1. Select the management context from the context selection box, then select Preferences.
    This displays the Preferences overview page.
  2. Select SEO Settings.
    The SEO Settings preference page is displayed.
  3. To enable URL rewriting, select the URL Rewriting checkbox.
    To disable URL rewriting, deselect the checkbox, respectively.
  4. Specify a URL Rewrite Site Name.
    Intershop recommends to use a readable name without specific characters.
    Note:
    Not specifying this value may cause some URL rewriting rules to malfunction. Contact your system administrator for details.
  5. Click Apply to save your settings.
    Otherwise, click Reset to discard your changes.