Gestion des canaux : Concepts

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Commerce Management Help / Exploitation et maintenance

Les canaux constituent des sous-divisions de la chaîne de distribution d’une organisation. Les organisations de vente et les partenaires établissent des canaux pour syndiquer les produits aux partenaires, pour vendre aux clients et pour recevoir des commandes. En général, les canaux sont utilisés pour permettre différents modèles commerciaux, cibler différents types de partenaires commerciaux, cibler différentes régions et utiliser différentes marques.

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