Introduction

The present page serves as an overview for the topic. All available documents for the topic can be found here.

About the Topic

Recommendation

A recommendation is a product or a service that fits a selected product. It is offered together with the selected one (e.g., cross selling, up selling). In Enfinity Suite 6/Intershop 7/Intershop Commerce Management, recommendations are known as product links.

There are different kind of recommendations possible:

• pre-defined static recommendations (product links) like
  • cross-selling or up-selling
  • follow up
  • replacements
  • accessories
• dynamically created recommendations based business reports like
  • catalog and product data
  • basket and order information
  • click streams

Dynamic recommendations can be created by a recommendation engine provided by a business partner.

Recommendation Engine

A recommendation engine is a system (software) that generates recommendations based on provided information or business reports, for example, "customers who have bought this product have also bought these products".

A recommendation engine can be provided by an external business partner (3rd party) and integrated with Intershop 7/Intershop Commerce Management via the managed service framework.

Overview